Times Union

May, 2021
Growing an Indian food empire from the Hudson Valley

Indian cooking takes time. The process of caramelizing onions, waiting patiently for mustard seeds to pop in oil, slowly building layers of flavor with spices — it’s the kind of cooking that makes Indian cuisine among the most popular in the world and seemingly daunting to harried working American parents everywhere who need to get dinner on the table in 20 minutes.

That’s where Rhinebeck resident Maya Kaimal found her niche and became one of the buzziest food entrepreneurs in the country as she catapulted her collection of shelf-stable Indian sauces from post-layoff passion project to national product line found in the aisles of Whole Foods and Target, everywhere from New York City to Des Moines. But she didn’t initially set out to become the head and namesake of a food company. Kaimal was raised in the Boston area by a father from South India and a New England-born mother. “We grew up American kids but with this added bonus of my dad’s heritage and getting to know family in India over the years,” she says of her childhood in a recent interview.

“Indian kids raised in this country can have that split conflict – am I Indian? Am I American? It can feel like it [Indian food] makes them ‘other.’ But we didn’t have that experience. My dad cooked on weekends – he’s a scientist so he’s very precise – so it was an extremely positive and exciting part of life for me.”

Her exposure to Indian cooking alerted her to what was possible — and what was lacking away from her family’s dinner table. “There weren’t a lot of versions out there that reflected what I knew Indian food to be.”

Being laid off from her photo editor job in 2003 proved to be fortuitous. “When I lost my job at Saveur, I wanted to pivot and I thought: I just want more people to love Indian food.”

She had written two Indian cookbooks as a way to “do something great with my dad’s recipes,” she says of the inspiration behind her 1996 cookbook “Curried Favors,” which went on to win the Julia Child First Book Award.

But she wanted to do more. At the encouragement of her husband, journalist Guy Lawson, she began exploring creating a line of fresh Indian sauces. In dreaming up her business, she says she asked herself: “What are people eating regularly, and how do I meet them where they are? They need dinner. They need to get food on the table.

“I wrote cookbooks but that’s the hard way,” she continues. “Making from scratch is ideal, but it’s not practical and we’re busy. That felt like a big gaping need that we could fill while raising the profile of Indian food and making people think of it as a go-to that was special enough and accessible enough so it could be dinner on a Tuesday night.”

When she got started, she searched for a year before finding a manufacturer in Saugerties to work with on the production of her sauces in 2003. “He was a making pesto for Gourmet Garage and Fairway,” she says of his work with quality-driven grocery stores in Manhattan. “He was a fresh foods manufacturer – and we wanted to make a fresh sauce — and he was selling to all the places we wanted to be in, so we piggybacked on to his deliveries into the city.”

That was just the beginning. In the past 5 years, the retail business for Maya Kaimal Foods product line of simmer sauces like Tikka Masala and Coconut Korma and Everyday Dal pouches has grown more than 85 percent as the brand expanded into more stores to keep apace with a growing interest in Indian food. In addition to national stores like Wegman’s, Hannaford and Stop ‘n Shop, her products are sold here in the Hudson Valley at Adams Fairacre Farms, Sunflower Market and Mother Earth’s Storehouse.

The business now has an office and test kitchen in Red Hook in Dutchess County, where Kaimal as Chief Creative and Culinary Officer develops flavor profiles on a small scale and then sends them to a manufacturer to produce. Her team includes a staff of 17, and she has had as many as 12 manufacturers making different products across the country.

Three tips for aspiring food entrepreneurs
As of 2019, women of color account for 50 percent of all women-owned businesses in the U.S. — including Kaimal’s — and generate $422.5 billion in revenue annually, according to a report by the National Association of Women Business Owners. While the environment is changing for women, and women of color, to become entrepreneurs, the path still isn’t easy.

“There’ve been a lot of tears along the way – it’s not always been a beautiful meteoric rise,” Kaimal reflects. “It’s been sometimes bumpy but mostly good, with some big hurdles.”

She offers encouragement and advice for entrepreneurs seeking to launch their own food-based business:

1. Think beyond your home kitchen right from the beginning.
“If you’re going into a food business, deciding not to make it yourself” will enable you to scale more quickly, she says. You can — and should — still retain creative control over your product line, but think about commercial production from the start.

2. Stay focused.
“Don’t over-innovate and come up with new things all the time even though that’s what the world is always asking of you — the press, trade shows. You can feel pushed by that.” Instead, she says, concentrate on how to expand your distribution of those core specialty items. “We had just three original products for three years – coconut curry, vindaloo and tikka masala – all sold in 15-ounce plastic tubs. Nobody was doing fresh sauces.” Her line, though limited, stood out.

3. Target your vision to meet a need.
“When you’re thinking about what you’re putting out in the world, fulfill a need. It’s not about being clever. Ask yourself: What do people need in their life, and how can you bring your special perspective to meet that need?”

Kaimal continues to try to keep these guidelines top of mind for herself as she balances work and family life in Rhinebeck, where she has lived for 11 years with her husband and their twin daughters. She’s currently at work on a new cookbook of 80 recipes that focuses on the building blocks of flavor creation in Indian cooking, due out in 2023. Life in the Hudson Valley suits her.

“I was an art major, and I love being surrounded by beauty. I’m happy in this setting. It makes me feel creatively free — my mind is really open here in the Hudson Valley,” she says.

“How we eat and shop and interact with ingredients – there’s a large macro shift in how we do that as a culture, and to be in the Hudson Valley is a great front row seat to the farm culture. To bring that more and more in my life — it’s inspiring.”

New York Times

FRONT BURNER
New Condiments to Add Kick to Dinner
Maya Kaimal’s new green and red chili sauces deliver heat and flavor.

MayaKaimal, whose company produces myriad sauces, condiments and other ingredients for Indian cooking, has just introduced hot sauces. Not that her marinades, simmer sauces and ketchup lacked that kick, but these newcomers, inspired by her family’s recipes from Kerala, are designed to deliver compelling heat when drizzled on vegetables, eggs, cheese and seafood. The green combines forceful serrano chiles and ginger with a sweet note from coconut cream; the red’s Kashmiri chiles and red jalapeños are tempered by tamarind’s citric tartness.

They come in convenient squeeze bottles.
Maya Kaimal Red Chili Sauce, Green Chili Sauce, 9.5 ounces, $14.99 for two, amazon.com, mayakaimal.com.

Chowhound

May 10, 2020
These Upgraded Pantry Staples Make Everything Taste Better

Pantry food stores like beans, rice, and pasta are always good to have on hand, but it’s also nice to add some elevated items to the mix if you can. Below, some of the best gourmet pantry items to stock alongside the usual suspects.

People are cooking at home a lot right now, whether that’s out of necessity or otherwise. For many of us, even if we’re used to making meals at home, it’s much more than usual. Whatever the case may be, a lack of ingredients or skill sets could lead to repetition, monotony, or blandness at the dinner table. And nobody wants that.

Luckily, there are plenty of gourmet food products that can be a secret weapon to add to your repertoire, keeping home-cooked meals exciting and delicious. You just have to know where to find them. Enter: specialty boutiques bringing artisanal domestic and imported foods straight to your home.

The Kitchn

The Delicious, Practical Instant Pot Dinner I Make at Least Once a Week

There are some food ideas that I feel frankly apprehensive about sharing because they just seem so easy, so obvious. Does everyone know this already? Am I belaboring the basic? But if there is one thing I have learned in 15 years of food writing, it’s that what seems rote to one cook may be revelatory to another. So, while I run the risk of you rolling your eyes, let me share my most favorite Instant Pot meal with you.

Delish.com

I Tried Hungryroot’s Meal And Grocery Delivery Service And Had Some Of The Easiest, Healthiest Meals Ever

Everything you need to know before you sign up—plus the pasta that *must* be in your first box.

Many items sent in your box are Hungryroot brand, but the cool thing is you’ll also get to try other popular brands that can be purchased from other popular retailers. Those include, for example: Banza, Base Culture, Purely Elizabeth, Right Rice, Kite Hill, Beyond Meat, Living Greens, Maya Kaimal, and Unreal.

The Kitchn

7 Simmer Sauces (You Can Buy Online) That Will Make Your Life So Much Easier

I can’t count the number of times that I’ve looked at the clock after a busy day and realized, with a sinking feeling of dread, that I probably should have started making dinner already. Every time this happens, I basically have two choices: Order takeout or grab a simmer sauce from the pantry. Since takeout is pricey and a jar of sauce is relatively cheap, I usually reach for the latter (and thank myself for stocking up).

For the uninitiated, simmer sauces are exactly what they sound like: All you need to do is crack open a jar, add veggies and/or a protein of your choice, and dinner is just a quick simmer on the stove away. These days there are tons of really delicious, complexly flavored simmer sauces available at almost any supermarket. Many options are based in international cuisines, including Indian, Mexican, Moroccan, and Thai. Their labels often read like recipes and are chock-full of recognizable ingredients I can feel good about. I love that I can just add protein and vegetables and dinner is on.

If you want to stock your own pantry with ready-in-minutes simmer sauces to make your life a million times easier, here are seven really great ones to try.

Maya Kaimal Goan Coconut Simmer Sauce

Of all the complex Indian simmer sauces layered with flavor from Maya Kaimal, the Goan Coconut just might be the most delicious. It’s bright with tomato and tamarind; fragrant with curry leaves, turmeric, and ginger; and just rich enough with coconut cream. I love pairing this with shrimp and chicken. It’s available online at Thrive Market and at supermarkets nationwide.

Triathlete

March, 2020
6 Quarantine Cooking Strategies to Make the Most of Every Store Trip

Quarantine Cooking Strategy #4: Simmer Down
For a fast-but-filling meal, start with a solid base like a simmer sauce or a meal starter. “It’s OK to take a shortcut and let someone else ‘cook’ for you,” says Rebeccah, of the ready-made sauces. “In just a few minutes you can make a flavorful meal without having to run to the store for specialty ingredients.” Look for products with high quality ingredients and keep the sodium levels in check.

Make It
Add peas and cauliflower to Maya Kaimal’s Tikka Masala sauce, top with chopped cashews, and serve it with rice.

Healthyish

February 10, 2020
In a House of Picky Eaters, These Jarred Sauces Are Always a Win!

Chowhound

March, 2020

The Best Slow Cooker Sauces Money Can Buy
Because slow cooker dinners should actually be easy.

Welcome to Slow Cooker Week! We’re sharing all our favorite Crock Pot recipes, tips, tricks, and advice this week—and including the Instant Pot, of course, since it slow cooks too. Here, see the best slow cooker sauces you can buy online for super easy and delicious Crock Pot (or Instant Pot) dinners.

Slow cookers can be a life saver, especially for time-starved home cooks who still want a delicious meal. However, many slow cooker meals involve a surprising amount of prep—like sautéing proteins, chopping vegetables, or mixing up complicated sauces and seasonings. Sometimes that’s fine; sometimes it seems like it negates the whole point. Enter: slow cooker sauces.

These little packages of flavor perfection can take a quick, easy meal (that’s truly quick and easy) and make it into something gourmet. And now, with more delicious options than ever before, it can be a snap to make something unique, and even healthy, too.

Here are some of the the best slow cooker sauces to buy—and of course, you can also use them in your Instant Pot.

In The Sauce: Building for the Long Term

February 2020

Episode 66: Building for the Long Term

Maya Kaimal is the creator of the original refrigerated sauce. Maya launched her line of fresh, Indian simmer sauces in 2003 and since then has built a brand synonymous with quality, nutritious, accessible Indian food. On this episode of ITS, Maya tells Ali the story of Maya Kaimal — how they’ve thrived over the years through changes in the market, the way people buy food, team shifts and a lot more.

Saveur Magazine

December 2019
25th Anniversary Issue

“I want people to experience the food the way I first experienced it.” Maya Kaimal spoke to Saveur Magazine about how losing her job at the magazine 17 years ago led to the biggest professional role of her life — founder of Maya Kaimal Foods.

Food Heals Podcast

January 2020

Episode 291: How to Save Time & Money and Go Plant-Based on a Budget with Toni Okamoto, Maya Kaimal and Leslie Durso

Three of the myths we often hear about going plant-based is that is time consuming, expensive and difficult. So today we have three plant-powered pioneers in the plant-based space who are busting every single one of those myths and teaching us how easy, affordable and fun it is to eat a vegan diet.

First up is Toni Okamoto, author of Plant‑Based on a Budget: Delicious Vegan Recipes for Under $30 a Week who is here to share her tips and knowledge on making eating delicious plant-based faire easy and affordable.

Then Alli and Suzy are talking to Maya Kaimal, Founder and Chief Creative Officer of Maya Kaimal Foods and winner of the Julia Child Award for her cookbook Curried Favors, Family Recipes from South India to learn more about plant-based indian cuisine.

And finally Alli sits down with Food Heals favorite Leslie durso, who is currently the vegan chef at the Four Seasons Punta Mita and the Four Seasons Santa Barbara to hear her plant-powered tips and advice for making vegan easy and not compromising style for sustainability.

Produce For Kids Podcast

Produce For Kids Podcast, November 1 2019

Episode 39: Introducing International Foods & Raising Adventurous Eaters
In this episode of Healthy Family Project, we talk to Maya Kaimal, award-winning cookbook author and founder of Maya Kaimal Foods, about how to easily add international foods to your menu and introduce them to your selective eaters. Maya shares ways to incorporate worldly flavors in a kid-friendly way while using it as a teaching opportunity to learn about different cultures.

Raised in Boston by a South Indian father and a mother from New England, Maya grew up in a multi-cultural home filled with delicious and diverse foods. Her father’s Indian cooking combined with trips to visit family in India piqued her interest in that cuisine from a young age. After graduating from Pomona College, she moved to New York to pursue a career in publishing. Her first book, Curried Favors, won the Julia Child Best First Book Award from the International Association of Culinary Professionals. In 2003 she left the publishing world and launched a line of fresh Indian sauces in partnership with her husband and journalist Guy Lawson, out of their Brooklyn apartment.

Her product line has garnered many industry awards, and has grown to include shelf stable sauces, condiments and Everyday Dal pouches. Maya Kaimal products are sold nationwide at Whole Foods Market, Safeway-Albertsons, Target, Costco, and many more.

Maya Kaimal Foods is a line that brings the vibrancy of traditional Indian flavors into modern culinary experiences. All of the line’s products are inspired by Maya’s family recipes and help families bring new flavors into their kitchens with ease.

Rachael Ray Every Day

November, 2019 

Simmer Down
Sit for supper sooner! Start with one of these sauces. Add a protein and any veg you’ve got. We cooked with dozens of jars and pouches to find these six winners.

Didn’t I Just Feed You Podcast

October 20, 2019
Episode 60: How Sauces Can Save Your Weeknight Cooking

We once said in passing that we think sauces are the secret to better weeknight meals and one of you, our fantastic listeners, said that we should really explain ourselves: so here we are! But don’t just take our word for it. This week, we’ve brought on two sauce masters to talk to us about everything from their favorite sauces to improvising a sauce from scratch, how to make sauces ahead and how to freeze them too. Because when you have a good sauce within arm’s reach, you have a quick and easy way to add flavor to your cooking in no time.

Good Housekeeping

Taste Test: Hotdog and Hamburger Toppers

June 2019 

Chronogram

Maya Kaimal’s Easy Indian Line Grows with Seasoned Rice Offerings
June 7, 2019

Not so long ago Indian cuisine in the US was typecast: buffet fare with a particular range of flavors. In the last few years, talented chefs have been bringing the real thing. You can even quick-prep the real thing in your own kitchen thanks to Maya Kaimal Foods, about to expand their selection of sauces and dal by adding rice dishes with signature South Indian flair.

Maya Kaimal grew up savoring the bright, fresh cuisine of her father’s home state of Kerala on the tropical Malabar Coast. “Kerala has the perfect climate for growing spices,” she says. “The food is coconut- and seafood-based, very different from the flatbreads and chicken Tandoori of northern India. We’d get home and Dad would get excited about recreating the dishes—he was an atmospheric physicist who loved cracking recipe codes on weekends.”

Friends tasting her father’s well-developed recipes were typically amazed. “People would say, ‘Wow! I didn’t know this was Indian food!’ So I decided there was a cookbook in it.” In 1996, the book, cleverly named Curried Favors, won the International Association of Culinary Professionals’ Julia Child Best First Book Award. “She gave the award to me in person, this woman who was a force of nature for every type of delicious. That boosted my confidence that people were ready for a wider conversation,” Kaimal says.

The first three simmer sauces Kaimal produced for the retail grocery market in 2003 were an immediate hit in a friend’s chain of Manhattan food stores. Production needed to ramp up. “I clicked with an amazing Austrian chef who was making pestos and things in Saugerties, Wolfgang Brandl, and he helped me scale up to his 500-gallon pots, and the stores he sold to started carrying us too.”

Life was a tad hectic for a bit, as Kaimal commuted between Brooklyn and Saugerties while expecting twins. The couple relocated their twin girls and growing enterprise from Brooklyn to Woodstock a few months into parenting and ultimately to Rhinebeck (read our profile on Kaimal’s remodeled Rhinebeck Victorian).

The twins are now happy teens. And Kaimal’s brainchildren—the sauces—are now available in shelf-stable format and produced on the West Coast “with small-batch sensibilities,” says Kaimal. The line of fine Indian foods have become widely loved by home chefs— you’ll find them at Costco, Hannaford, ShopRite, Adams Fairacre Farms, Sunflower, and many more.“The sauces make a base for so many dishes,” Kaimal says. “Open the jar, add any main ingredient, simmer 15 minutes, and have a meal that tastes like you spent hours in the kitchen.” The selection has grown from three varieties to 10, and now includes the Everyday Dal line of lentil and bean dishes, soon to be accompanied by South Indian style rice.

“This is an ancient cuisine with spices that are both flavorful and functional,” she says. “It exists outside of trends. The recipes and techniques are delicious and thoughtful, made for people who relish food . And behind the dishes, there’s still the mission of helping people appreciate these amazing flavors and changing the way the rest of the world thinks about Indian food.”

EPICURIOUS

8 Creative Ways to Use Simmer Sauce (and the Brands We Like Best)

May 13, 2019 

Store-bought sauces make weeknight cooking a breeze—but that doesn’t mean we’re making curry every night. Here are eight ways to think outside the box (or jar) with simmer sauces.

So here’s the thing: We’re kinda into simmer sauces—those premade, often shelf-stable sauces that promise big flavor in little time. Is it cool for the editors of a food publication to declare their love for a premade sauce packet? Probably not. Are we ashamed? Maybe a little bit. But here’s the thing on top of the thing: Some of them are really good.

Take it from Anya Hoffman, former Epicurious editor and mother of two. She sampled the tikka masala from Masala Mama recently and it made her reconsider the whole idea of buying sauce in a jar. “It has all real ingredients—no weird stabilizers or artificial preservatives,” she said, noting that the sauce’s sodium content was also surprisingly reasonable for a packaged product. “And it’s actually delicious.”

Next on the list of verified sauce-in-a-packet lovers: Chris Morocco, who spends most of his workday developing new recipes in the Test Kitchen and most of his off-hours figuring out how to feed his own children. His top sauce is from Rick Bayless’s Frontera line. “The Red Chile Enchilada Sauce is essentially a red chile–tomato purée,” Chris says—it can just as easily be mixed with coconut milk for Thai curry, or stirred into sautéed ground beef and canned beans for instant chili, as it can be poured over Mexican-style enchiladas (that last being its intended purpose). “What I like most about Bayless’s sauces is that they’re super-flavorful, but also: If the package says mild, it’s gonna be mild, so I’ll have no problem getting my kids to eat it.”

For more intense spice, Chris turns to the Indian brand Maya Kaimal, which makes both shelf-stable and refrigerated sauces. And while he may simmer chicken or tofu in the sauce to toss with noodles, he may also warm up just a bit of it to spoon over vegetables, making them more appealing to younger eaters—and, honestly, older ones too.

Where else can simmer sauces go? Here are some ideas:

1. Naan Pizza
Basically, you can think of any simmer sauce like pizza sauce. For an Indian-inspired version, spread about 1/4 cup of tikka masala sauce onto one side of store-bought naan (how much you use will be determined by the size of your naan; just make sure to cover it, leaving a 1/4-inch edge all the way around). Top with sliced rotisserie chicken, rinsed canned chickpeas, and big crumbles of feta cheese, and place in a 450-degree oven for about 10 to 15 minutes, until the ingredients are warmed through and the naan is crisping around the edges. Drizzle with plain yogurt—or Greek yogurt thinned with a little bit of water or lemon juice—and scatter cilantro on top, then slice into pieces.

2. Tex-Mex Noodles
Sauté 1 pound of ground beef until crispy and cooked through. Remove from the pan and reserve while sautéing green peppers and onions in the rendered beef fat. Add 1 cup of Frontera’s Green Chile Enchilada Sauce and return the beef to the pan. Cook until warmed through, add cooked spaghetti, and toss until combined, adding some of the pasta cooking water if necessary to thin out the sauce. Toss in crumbled queso fresco and serve.

3. Garlic Dip
Last-minute get-together? Stir 2 to 3 tablespoons of Frontera’s Roasted Garlic Chicken Skillet Sauce, bolstered with lime and chipotle, into a cup of Greek yogurt. Taste and adjust with more sauce or more yogurt as desired. Pair with toasted bread, pita chips, or crudités.

4. Shakshuka
A spin on a Middle Eastern dish of eggs poached in spiced tomato sauce, this method takes well to all kinds of flavors. Warm up Maya Kaimal’s Kashmiri Curry sauce—a tomato-coconut sauce perfumed with nutmeg, mace, and ginger—until simmering, crack eggs right into it and then transfer to a 375-degree oven. Bake until the egg whites are cooked through but the yolks are still runny, about 15 minutes. If you want to get really crazy, toss some shrimp into the sauce just before you crack in the eggs. Finish by crumbling feta over the top and scattering with mint, cilantro, parsley, or scallions.

5. Shrimp Tacos
Based on Goan curry, Masala Mama’s Coconut Curry is a tropical Indian sauce with coconut milk and tamarind, spiced with ginger and coriander. Pour just enough of it over peeled, sautéed shrimp to give the shellfish a saucy glaze, then stuff those shrimp into warm corn tortillas and top with diced mango, white onion, and shredded Napa cabbage.

6. Lasagna Vindaloo
Layer parcooked lasagna noodles with spoonfuls of Masala Mama’s Vindaloo Sauce (a fragrant tomato- and vinegar-based sauce with lots of garlic, and hints of clove and cardamom) straight from the jar, then add on sautéed ground lamb, dollops of ricotta cheese, and mozzarella following the instructions here, but skipping the part about cooking the sauce. Bake in a 375-degree oven for about 45 minutes, until the sauce is bubbling and the cheese on top has browned.

7. Mango Grilled Fish
Saffron Road makes a Thai-inspired mango sauce. Use it to marinate fish for 30 minutes to an hour before grilling—or stir a little bit into ketchup or mayonnaise for an instant “secret” sauce to serve with burgers or hot dogs at cookouts all summer long.

8. Pork Mole Burgers
Mole, the notoriously long-cooking Mexican sauce, is easy when you simply rip open a packet. Take a cue from Istanbul and use Frontera Red Mole Skillet Sauce to make “wet burgers.” Following the instructions here, make burger patties out of ground pork. Then sear them, flipping a few times, until the meat is cooked through, and coat with the sauce. Use more of that sauce to brush the cut sides of toasted buns—add some shredded pepper Jack if you’re feeling really feisty—and then warm them all in the oven per the recipe directions.

PEOPLE MAGAZINE

February 2019

Meet the Faces Behind Your Favorite Food Brands

Are you the kind of person who eats Justin’s peanut butter by the spoonful? Or maybe your pantry is always stocked with an array of Bob’s Red Mill gluten-free flours. If so, then you’ve probably wondered about the people behind these supermarket staples.

In this week’s issue of PEOPLE, eight business owners open up about how they turned their passion for eating well into a recipe for success.

Justin Gold from Justin’s
Boulder, Colo.
As a longtime vegetarian, Justin Gold, 41, was always on the hunt for delicious ways to add protein to his diet. When he couldn’t find good nut-butter options in the store, he began making his own butters at home in a food processor but quickly ran into a problem: “My roommates would eat them all,” he says with a laugh. “So I had to write ‘Justin’s’ on all the jars.” While working as a waiter in 2004, he started selling four nut-butter flavors at his local farmers’ market. They were a hit, and his company took off. In 2016 he sold Justin’s, which now makes over 30 items (including the first organic peanut butter cup), to Hormel Foods for $286 million—but he still feels connected to his customers. “It’s really neat when somebody tastes our product for the first time and goes, ‘Wow, this is great!’”

Rachael and Andy Berliner from Amy’s 
Petaluma, Calif.
When Rachel Berliner was put on bed rest during her pregnancy in 1987, her husband, Andy, struggled to make their dinners. “I bought a couple of frozen lasagnas,” he says, but Rachel didn’t like them. “We knew there must be other people like us, who don’t have time but want a delicious meal.” That year they would give birth to their daughter Amy and also to the organic, vegetarian frozen-food company named after her. They started with pot pies, and sales took off: “There wasn’t anything else on the market like that,” says Rachel. Amy, now with a 3-year-old son of her own, sits on the board of the company, worth an estimated $500 million. “We’re very committed to staying a family business,” says Rachel.

Lara Merriken from Lärabar
Denver
Lara Merriken always had an entrepreneurial spirit. “I had a paper route at 10 years old,” she says. “I did everything from lawn mowing to dog walking to grocery shopping.” On a hike in 2000, while eating a bag of trail mix, Merriken, now 50, had an idea. “I thought, ‘How can I take something healthy, like fruit and nuts, and make it taste indulgent?’ ” From there she created Lärabar—a line of bars inspired by dessert flavors like cherry pie and cashew cookie. “I had no idea the company would become what it is,” says Merriken, who sold it to General Mills for an estimated $55 million in 2008. “I had just hoped to make a positive impact by making healthy food.”

Maya Kaimal from Maya Kaimal Fine Indian Foods
Rhinebeck, N.Y.
Award-winning cookbook author Maya Kaimal decided to take her traditional Indian dishes from the pages of her books and into the grocery aisle when she realized there was a “massive missed opportunity,” she says. “We traveled to India when I was a kid and you couldn’t help but just be knocked over by the food when you’re there because there’s so much more to it then what you find on an Indian restaurant menu.” Kaimal, 53, turned her family recipes into jarred simmer sauces and ready-to-eat dals, which are sold in more than 7,000 stores nationwide. “The whole idea is that they’re convenient but you’re not sacrificing on flavor.”

Bob Moore from Bob’s Red Mill
Milwaukie, Ore.
A blind date in 1952 with his future wife, Charlee, set Bob Moore up for the career of a lifetime. After the couple married a year later and quickly started a family, health-conscious Charlee decided “we needed to change our diet,” says Bob, 90. “We became quite enamored with all whole-grain, healthy food.” At the same time, Bob became “unhappy” owning a Firestone store, and the pair opened a stone-ground flour mill, where they would eventually produce the hundreds of healthy cereals and flours made today. (Charlee died at age 90 in October.) On his 81st birthday in 2010, Bob gifted the couple’s $100 million company to his employees to honor their role in its success: “They made us the ultimate company that I’m proud of.”

Michele Hoskins from Michele’s Syrup
Chicago
The recipe for honey-cream syrup had been passed down in Michele Hoskins’s family for generations. But instead of sharing the sweet secret with her own kids, Hoskins, 68, “wanted to start a business with the recipe and pass that on.” She quit her job as a school teacher in 1984, “sold everything I owned,” and made her first batch in a 55-gallon drum in her basement. Hoskins still has only one full-time employee—her daughter Keisha—but has fans all over the country, selling 200,000 bottles last year. “It’s been a very interesting, very prayerful journey.”

One Green Planet

10 Must-Try Vegan Store Bought Dips and Sauces

Did you know that there are tons of vegan sauces and dips that you can probably find at your local grocery store? Hummus and salsa are always great, but branch out and try a different dip for your chips and vegetables or a different spread for your sandwiches. Check out this list of 10 must-try vegan store bought dips and sauces you can pick up the next time you go grocery shopping!

TASTE COOKING

January 2019

The Queen of Indian Sauces

The incredible story of how South Indian food evangelist Maya Kaimal conquered the American supermarket. One jar of tikka masala at a time.
Maya Kaimal didn’t set out to become one of America’s biggest Indian-food entrepreneurs. She did what many educated professionals with culinary aspirations do. She worked at a prestige food magazine and wrote cookbooks. But then two planes smashed into the Twin Towers, engulfing them in a fiery burst and choking Manhattan with thick, black smoke. After those two pillars of Wall Street capitalism crumbled to the concrete, global markets tumbled, and Kaimal lost her job as photography editor of Saveur, whose offices were located some 50 blocks north.

“I was seeing other friends getting laid off; advertisers were pulling ads,” she tells me. “It just seemed like the magazine industry was breaking. I realized I had to figure out a new job for myself.”

Kaimal, who has an art degree from Pomona College, says she never had a deep-seated desire to start her own business. “My husband was more of a risk taker than me,” she says of journalist Guy Lawson. “He had a bunch of friends who were very entrepreneurial.” One of those friends was Andy Arons, founder of Manhattan grocer Gourmet Garage, whom Lawson and Kaimal happened to invite over for dinner while she was testing recipes for her second cookbook. He was immediately taken with her food. “I just remember thinking, This is the most deftly handled Indian food, and there’s nothing like that out there,” Arons says. He told her that if she put it in jars, he would sell it in his stores.

Today, Maya Kaimal Fine Indian Foods—which includes three refrigerated and six shelf-stable jarred sauces, and five ready-to-eat dals in pourable pouches—is carried in some 7,000 stores nationwide. It is the rare kind of brand that appeals to customers in big-box chains such as Target and Costco and more discerning ones in specialty food stores such as San Francisco’s Bi Rite Market and Whole Foods. But the path there wasn’t so clear when Kaimal started out. In the pre-turmeric-mad era of the early 2000s, despite the efforts of cookbook legends Julie Sahni and Madhur Jaffrey, many Americans thought of Indian food only in the context of cheaper buffet restaurants.

In the late ’90s, a couple of new Indian restaurants opened in New York City that challenged that notion. In 1997, Bombay-born biochemist-turned-chef Floyd Cardoz, who was previously executive sous chef at the acclaimed Lespanisse, teamed up with restaurateur Danny Meyer to open Tabla, which earned three stars from then New York Times restaurant critic Ruth Reichl. Just three years later, Punjab native Avtar Walia, a former warehouse manager for Gucci, opened another fancy Indian restaurant, Tamarind, which also proved a critics’ favorite. Still, modern regional Indian cooking hadn’t yet been boxed up and distributed to supermarkets.

Born and raised in Boston, Kaimal grew up watching Julia Child’s The French Chef on WGBH with her New Englander mother, Lorraine, an ambitious and adventurous cook. On occasion, her physicist father, Chandran, would re-create his mother’s South Indian dishes: coconut-milk-laced fish stews and tamarind-tangy lentil soups. Kaimal and her family would also visit Kerala, a lush tropical state on the subcontinent’s southwestern coast, where she learned how to cook with her father’s sister, Aunty Kamala, on a family compound surrounded by coconut palms and banana trees.

“There was a whole gap between the Indian food that I knew growing up and what Americans thought was Indian,” Kaimal recalls. That realization sparked Kaimal’s desire to educate and inspired her to write two cookbooks: Curried Flavors: Family Recipes From South India (1996) and Savoring the Spice Coast of India: Fresh Flavors From Kerala (2000). And it carried through to how she envisioned her food line: accessible to Americans but true to her roots.

“Maya came up with this idea for these simmer sauces,” says Arons. “You would cook vegetables or chicken and then finish it off with these fresh sauces. They were thick, perfectly balanced between sweetness and savory. And from a seller’s perspective, they were also vegan and lasted like 45 days.” Kaimal chose fresh sauces to make them as close to homemade as possible, but it was also a strategic decision, along with the bright and vibrant graphic packaging for the line. “In the early 2000s, Indian food was getting shoved in aisles nobody ever went to,” she recalls. “I wanted to give it a new context to change up how people think about this cuisine.”

By producing refrigerated products, Kaimal’s line would be placed along what they call the perimeter of the store, near other high-end products, like imported cheeses, fresh pastas, and salumi. Today, a number of Indian foods, like turmeric, ghee, and coconut oil, have been popularized by the new American obsession with wellness. In a recent piece for Healthy-ish, Khushbu Shah examined the “food colonization” of Indian food by health bloggers who have co-opted Ayurvedic principles and dishes, like khichdi, and transformed them into unrecognizable forms. Kaimal achieved the opposite. She invaded the Eurocentric sections of the grocery store with sophisticated South Indian products.

Kaimal knew that she wanted her first products to represent her South Indian heritage. To start, she chose a thick, rich, and coconut-y stew made with ginger, green chile, and mustard seeds popped in oil, and then vindaloo, the classic tangy-spicy sauce from Goa, flavored with tamarind, chiles, and black pepper. The third flavor sparked a big argument between Kaimal and her husband. He wanted to do a tikka masala—the ubiquitous creamy spiced tomato sauce—arguing that it would be an easy sell, but she didn’t want to do something so obvious. “I came to my senses,” she recalls with a laugh. “Of course, it’s our best-selling one now.”

As Arons promised, Gourmet Garage was Kaimal’s first customer when she debuted her first three refrigerated sauces—coconut curry, vindaloo, and, of course, tikka masala—in 2003. She also placed them in New York’s mega-grocery Fairway and the Indian-leaning specialty food shop Kalustyan’s. Her sauces got a mention in the New York Times Food Stuff column. “I remember walking around Fairway and seeing people holding the cut-out section of the Times and asking for it,” says Kaimal. Soon, her simmer sauces were in specialty grocers all over Manhattan, followed by New England and then the rest of the country as she made inroads with distributors all over America.

I found some of Kaimal’s jars—she now sells shelf-stable ones—at Atkins Farm Country Market in Amherst, Massachusetts, near where my parents live. My father has long maintained that he doesn’t like Indian food. But when I served him cubed chicken thighs simmered in extra-spicy Madras curry, flavored with black pepper, coriander, and curry leaves, he inhaled it before I could gloat. I mentioned this to Kaimal, and we talked about how Indian food is represented in some parts of the country and how that correlates to the country’s income level. “When people want to pay $10.99 for an all-you-can-eat buffet, you’re going to end up with very cheap ingredients, and it doesn’t do [Indian food] justice,” she says. “I’m sad about that, too, because I hate to criticize a small business—economics are forcing them to just downgrade. They are so squeezed on the margins.”

Those cultural forces have started to change recently. At the same time that Kaimal was building up her business, the American grocery store was evolving as the counterculture generation grew older and acquired wealth. The mind-expanding precepts of the ’60s, which challenged a Western orientation and looked beyond Europe for how to eat and live, were incorporated into mainstream culture. Yoga, vegetarianism, and previously unfamiliar international foods spread far and wide. Kaimal’s products were primed for this moment. Her line had “clean” ingredient lists before the idea existed. And Indian food has a built-in functional standpoint, as well as deeply rooted vegetarian traditions. “Whole Foods and other markets made natural foods exciting,” she says. “And they’ve devoted a lot of their real estate in the store to Indian food.”

“In the early 2000s, Indian food was getting shoved in aisles nobody ever went to.”

Meanwhile, the Asian Indian population in the U.S. became one of the fastest-growing ethnic groups, growing from 1,678,765 in 2000 to 2,843,391 in 2010, and with that increasing visibility and cultural influence. Chennai-born model Padma Lakshmi started hosting Bravo’s hit show Top Chef in 2006, and chef Maneet Chauhan became a regular judge on popular Food Network show Chopped. In 2012, the New York City Michelin Guide awarded stars to two Indian restaurants, Junoon and Tulsi, while other newer spots, like Indian Accent and Adda in New York and Chai Pani in Atlanta, also won critical praise.

And a new generation of young Indian-American food writers, like Shah, Tejal Rao at The New York Times, and Priya Krishna, who writes the Indian-ish column for Bon Appétit, started bringing a more textured understanding of Indian food to mainstream publications. If there were few voices proselytizing for modern Indian food when Kaimal started out, there is now a chorus.

In Kaimal’s first year of business, she sold 10,000 cases of products to a handful of New York City stores. Not bad for a new indie brand. Today, she is doing 40 times that number, shipping to disparate locales like Topeka, Kansas, and Lyndon, Kentucky. Tikka masala is still a best-seller. Kaimal has since expanded her line to include more dishes that aren’t yet household names in America. There is Jalfrezi sauce, a Bengali classic made with tomato, red peppers, and garam masala now popular in the U.K. And dal makhani, a rich North Indian black lentil stew. Perhaps the best measure of success is in imitation: There are now multiple brands making Indian simmer sauces. “She’s been modeled after in consumer goods,” says Arons. “She was definitely the first one.”

Women’s Health

January 2019 

Women’s Health Food Awards: The 42 Best Healthy Foods Of 2019
Prepare to load up your shopping cart.

Finally, no more store searching. Make a beeline for these packaged foods loaded with extra benefits. Our WH test-kitchen experts ripped open more than 300 packages (no joke!) to find the best healthy foods of 2019—made with clean ingredients—that’ll keep you satisfied from a.m. to p.m. We’re obsessed, and we think you’ll be too. Now, who’s hungry?

Authentic Indian Ready-to-Eat Dal
Maya Kaimal Fine Indian Foods
amazon.com
$36.84

Canned soups tend to be high in sodium. So try dals—inspired by lentil dishes from all over the world—clocking in at about 320 mg per serving.

Outside Online

October 2018  
10 Food Hacks to Simplify Camp Life: With a few changes to your pantry, you can make quick, cleanup-free meals on the road

My mother thinks I’m a food snob. Though she’s lived around the world, she was born and bred in the Midwest, and her cooking reflects that straightforward, no-nonsense approach. She can whip a pound of ground beef and a few odd veggies into a feast in under 30 minutes. By the time she’s finished eating and cleaned up, I’m usually still fastidiously julienning the carrots, digging through the fridge for Thai basil (because standard won’t do), and weighing the pros and cons of rice vinegar versus mirin.

But living in Artemis, our Airstream, has changed all that. Don’t get me wrong—compared to tent camping, we have a Top Chef–worthy kitchen with a three-burner gas stove, an oven large enough for full-size baking sheets, and a five-cubic-foot refrigerator. Still, when you are constrained to 12 square inches of counter space, gourmet cooking is hard. In the name of time and water efficiency, we have resorted to many kitchen shortcuts. As much as I hate to say it, these purchases have made our evenings calmer and resulted in more time to idle at the table and under the stars. Also, my mother will be proud.

Bagged Prewashed Lettuce
In the same way that I know meat doesn’t come in neat blocks from a shrink-wrapped package, I have always resisted bagged greens. But we eat salad every night, and properly washing a dirty head of lettuce could burn through 5 percent of our water for two weeks. So we’ve resigned ourselves to bags—at least in the trailer. Pro tip: Skip the stuff in plastic boxes. They take up way too much space in a tiny fridge.

Grated Cheese and Sliced Bread
Our miniature camping grater gets the job done but takes ages and often produces bloody knuckles. Buying grated cheese saves time and dirty dishes. As for bread, I used to bake at an artisan shop and believed you shouldn’t be able to buy loaves presliced any more than an apple or a filet. But cutting bread spreads crumbs on the floor, which we already sweep three times a day.

Paper Kitchen Products
I have an aversion to single-use paper products like a Pro Tour racer has an aversion to a Huffy. But on the road, where we sometimes go two weeks between laundry, paper towels are a godsend. They soak up grease, wipe spills, clean pots, and save water. If we used tea towels to clean the kitchen, we’d have to get a second hamper. Similarly, we wash our plates every night, except when we have company, which means lots of dishes and lots of water. In that case, paper plates aren’t so bad.

Frozen Veggies
My aversion to freezer vegetables was probably even greater than my aversion to bagged lettuce until I realized that in the off-season (the majority of time we’re eating this stuff anyway), frozen peas, asparagus, and strawberries are probably more nutritious than their fresh counterparts. Also, frozen veggies keep longer and don’t generate scraps from cleaning and chopping.

Canned Wine
You know what takes up a lot of space in a tiny fridge? A bottle of wine. And I think canned wines are like screw-top bottles a decade ago: They seem inferior, but really our aversion is just cultural. I’m no sommelier, but we’ve had a bunch of wines that taste pretty good to our palate (Underwood!). Don’t just take it from me.

Premade Foods
I was raised in a family where every meal is made from scratch, but having some prepacked options makes mealtime easier, especially if you’re up a forest road and haven’t been able to resupply for a while. And there are healthy options: Maya Kaimal Curries served over a meat or veggie, Annie’s Shells mac and cheese with broccoli and fresh tomatoes, or any of the Good-to-Go entrées. These aren’t fancy, but they’re quick, nourishing, and tasty.

Freeze-Dried Fruit
Though conventional wisdom says you need just an apple a day, we like to eat bananas, mangos, apples, kiwis, raspberries, blueberries, and tons of other fruits. But that’s a lot of bulk when you head out for two weeks. Even if you could store it, half would go bad before you got to the bottom of the bin. We discovered freeze-dried fruit at Trader Joe’s and haven’t been vitamin C deficient since. There’s a veritable cornucopia of flavors (strawberries…mmm!), and the bags weigh next to nothing (one to two ounces) while packing a week’s worth of fruit.

Vacuum Sealer
This will sound counterintuitive because of my fixation over storage space, but I love our FoodSaver GameSaver Outdoorsman. We originally bought it for packaging elk and deer for winter, and it’s a godsend. But we also use it to make our own boil-in-a-bag meals. When we cook stews, curries, or rice dishes (or pretty much anything), we make double batches, vacuum-pack the leftovers, and freeze it. Presto! Dinner a week later. It’s also great for cleanup-free overnight backpacking trips.

Food Wraps
Dirty dishes mean wasted water, which is our biggest bane since water is a precious commodity and the most limiting factor in how long we can stay in the woods. Rather than stuff leftovers in Tupperware, which will need washing, or worse, Ziplocs, which will just get tossed, we’ve come to love these beeswax-infused organic cotton wraps called Bee’s Wraps. They keep pretty much anything fresh and need just a quick wipe before you can use them again. One sheet last months.

Sous Vide
This gourmet gadget cooks whatever you want in a perfect-temperature water bath, but honestly it’s a boon for easy food prep and cleanup. In the past, we’ve had trouble cooking the perfect steak on the road; now all it takes is preseasoning the meat, stuffing it in a Ziploc (or sealing it with the FoodSaver), and tossing it into a pot of hot water. (A quick sear on the grill is nice for color and carbon.) From pork to chicken, salmon to eggs, you can throw it in, set the thermometer, and come home to the perfect meal every time. There are all kinds of DIY setups for turning a cooler into a safe cooker at camp. Best of all, when you’re done, there’s zero cleanup, and you can recycle the water for making coffee or washing your face.

People Magazine

October 2018 

Maya Kaimal Fine Indian Foods featured in People Magazine’s Annual 50 Food Fave’s issue. Our Madras Curry is labeled as a Pantry Staple. 

Curry in a hurry! Add shrimp or veggies to the complex, slightly spicy sauce, and serve with basmati rice.

BUY IT! $5; target.com

DICED Blog

October, 2018 

How Indians Unlock the Power of Spice 

Every year the “flavor forecasters” of our industry claim that, “Indian food will be the next breakout cuisine!” I always take notice — being half Indian and the founder of an Indian food company — but sadly, it never pans out. What has panned out, however, is a steady build of interest in and appreciation of the cuisine as it makes its way onto more grocery store shelves and cooking shows and into delivery meal kits. It transforms in exciting ways in the hands of genre-bending second-generation Indian chefs.

My pet theory about why Indian food doesn’t catch fire is because unlike other Asian cuisines, Indian cooking doesn’t rely on sugar for flavor. Take Japanese sushi rice, Thai coconut curries, Korean barbecue, Vietnamese dipping sauces, Chinese hoisin, plum and oyster sauces, the list goes on with savory Asian foods that contain some form of sugar. I’m a huge fan of all these cuisines and I appreciate the way their sweetness amplifies the chili heat and salty-sour tanginess. But it makes me think about why Indian food might be more challenging for the Western palate to embrace.

So, while it may not be “easy love,” Indian food is unique in the world when it comes to spices: we know how to coax out the flavors and we know how to harness the healing properties. Not only are curries deeply flavorful, they’re also healthful. This is where Indian cuisine’s true genius lies. And this is what is finally getting some attention outside of South Asia.

For thousands of years, Indians have been sharing their black pepper, turmeric, ginger and cardamom with the world, taking in exchange cumin, coriander and fennel from the Mediterranean, cinnamon and clove from Indonesia, and chilies from the Americas. Since antiquity, Indians readily absorbed these new ingredients into their cooking, building an increasingly complex formula for flavor over time. A “curry,” as it would be generically named by the British in the 1700s, would usually include sautéed aromatics such as onion, garlic and ginger; a souring agent like tomato, tamarind or dried unripe mango; a thickener, usually coconut if you’re from tropical South India or dairy if you’re from the drier North; and it would easily contain a dozen spices: whole, crushed and ground.

By using various forms of a spice, Indians manage to extract different essences from a single ingredient. Cumin is a perfect example: whole seeds sizzled in oil, dry-toasted seeds, crushed seeds or finely powdered seeds will each provide a different kind of cumin flavor. And for anyone who thinks curry powder has anything to do with Indian food, PLEASE READ THIS: curry powder is not a “thing” for Indian people. Indian cooks create their own blends at home, making a unique mix for each curry. A meat dish is enhanced by coriander, cumin and black pepper; fish often uses fennel and fenugreek; and vegetables lean into cumin, turmeric and cayenne.

As delicious as they are, spices are also “functional foods” and have been long before the phrase became an on-trend marketing tool. Many spices aid in digestion, making beans more digestible and nutrients more easily absorbed. Chilies improve circulation, cardamom removes toxins, ginger relieves nausea, coriander improves cholesterol levels, and the ultimate heavy-hitter turmeric is an antioxidant, anti-inflammatory, antibacterial and potentially reduces risk of Alzheimer’s disease, to name just a few of its properties. In order to activate the benefits, you often need to combine spices. For example, it takes black pepper to unlock turmeric’s magic, and not surprisingly, you’ll frequently find those ingredients paired.

These properties have been well known to Indians for over 5,000 years, which is as old as Ayurveda. Developed in India, Ayurveda is the world’s oldest system of medicine, based on balancing mind, body and spirit. Once you identify your constitutional type or dosha, then food choices can help you harmonize your system. If you tend to be a “cool” type, you might eat warming foods like cumin, black pepper and mustard, and if you’re a “warm” type, you might choose cooling foods like coriander, fennel and cardamom. Ayurveda takes into account the beneficial aspects of spices with the effect they have on each individual.

And just when we thought we understood the medicinal and flavorful qualities of spices in Indian cooking, researchers at the Indian Institute for Technology in Jodhpur recently discovered something fascinating about Indian food on the cellular level. They found that unlike in Western cuisines, Indian ingredients are made up of chemical compounds that don’t share similar flavor traits. This is diametrically opposed to Western cooking and its foundation of overlapping flavors. Examples of this overlap include butter and cream, or wine and cheese. The finding has been hailed as proof of what makes Indian cooking so delicious, but it could also be contributing to why Americans are slow to warm up to it. I think it’s part of the genius.

So, while Indian cuisine may never rise to a “hot trend” among American foodies, the rewards of eating it are there on so many levels. At the heart of Indian food is a beautiful alchemy that’s mastered by Indian chefs and home cooks alike, and a universe of spices that excite our taste buds, nourish our cells and satisfy our souls.

The Kitchn

July, 2018 

Kitchn: 100 2018 Grocery Essentials 

Behold the grocery staples that power our editors’ kitchens. True love, no #sponcon.

Maya Kaimal Madras Curry Indian Simmer Sauce
We’re a little obsessed with the flavor packed into this jarred simmer sauce from Maya Kaimal. It tastes nearly as good as the Indian curries we make from scratch! Just add chicken.

Edit Your Life

February 2018

https://soundcloud.com/edit-your-life-show/episode-113-non-judgy-food-tips-for-families

Most of us want to eat healthy family meals and prepare them with a minimum of fuss and expense. That said, not all of us like to cook, and not all of our kids like to eat what we cook. Even those of us who enjoy cooking don’t always have the time. Real life is messy, no matter what our shiny cookbooks and social media feeds say.

In Episode 113 of Edit Your Life, Asha interviews Stacie Billis, managing editor of Cool Mom Eats and author of the cookbook Make It Easy. Listening to Stacie talk about food, cooking, and real-life family meals is a breath of fresh air! Asha and Stacie talk about the tricky storyline around family food (and why Stacie waited years to write her cookbook), her relaxed approach to getting meals on the table, favorite grocery store shortcuts, meal planning tips, and permission to find your own joy of cooking…whatever that looks like to you.

Maya Kaimal: Spice Girl

http://www.chronogram.com/hudsonvalley/maya-kaimal-spice-girl/Content?oid=2341576

Maya Kaimal has always loved to cook. As a teenager, she learned how to make South Indian specialties from her Indian father and aunt. As a young woman working in magazine publishing, she translated those skills into a very small business, preparing Indian lunches for colleagues at her office. “That experience showed me how eye-opening it was for people to eat homemade Indian food,” recalls Kaimal, 50. “It didn’t resemble what they were eating in restaurants.”

InStyle

Guests in the gluten-free camp will enjoy Maya Kaimal’s chickpea chips. Flecked with cumin and red chili, they’re light and delicious.

GQ

Every year brings crazy delicious things to munch on….That’s why we’ve found the fifty best for 2014, from the newest farmer’s market obsession to the elevated-toast phenomenon to, yes, the miraculously crispier, can’t-stop-eating-it chip.

EveryDay with Rachael Ray

Studded with ingredients like chia and sesame seeds, Maya Kaimal Chickpea Chips add oomph to chips and dip.

REdbook

Maya Kaimal Chickpea Chips, made with the power legume, taste a little nutty and a lot addictive

Men’s Journal

One of the healthiest ingredient decks we’ve seen.

The New York Times

To Munch: Well-Seasoned Rounds With an Indian Flair.
“Chickpea chips that define the term addictive.”

Everyday with Rachael Ray

January/February 2014

Dinner Without Borders
Why order in your favorite international dishes when you can whip them up in your own kitchen?
Maya Kaimal Tikka Masala Simmer Sauce makes prepping the creamy Indian dish [pictured] a breeze.

Martha Stewart Living

November 2013

Here’s a more exotic option for leftover turkey: Mix it with [Maya Kaimal] simmer sauce for an Indian-inspired dinner that comes together in less than 30 minutes.

Read More »

Martha Stewart Living

June 2013

Style director Ayesha Patel brings a breezy update to a backyard barbecue — infusing some summer favorites with the flavor and feel of her native country.

Read More »

Toronto National Post

August 2012

Top Rated in Toronto’s National Post spicy ketchup taste test: “It’s so delicious I can think of a thousand ways to use it…This is a real find.”

Read More »

Every Day with Rachael Ray

November 2012

Take the traditional feast into exciting new territory with this Indian-inspired menu. All your favorites — turkey, stuffing, cranberry sauce — are here, but our adventurous recipes make them taste brand new!

Read More »

Everyday Food

May 2012

Head to the international aisle for a host of inspiring yet inexpensive ingredients.

Bon Appétit

February 2011

Ghee Club: Maya Kaimal Madras Curry, slightly spicy and very complex, this curry in a jar tastes as satisfying as home-cooked.

Better Homes & Gardens

November 2010

Spice Girl: A good curry has layers of flavors, notes Maya Kaimal, creator of a premium line of South India-inspired sauces bearing her name.

Cooking Light

October 2010

New York’s Curry Queen: Maya Kaimal’s mission is to convince Americans that delicious, authentic curries can be on your table tonight.

The Boston Globe

October 2010

Curry Favor: In South India, the range of taste goes beyond what’s offered in most restaurants here. Now Maya Kaimal Fine Indian Foods has come out with Coconut Curry fresh simmer sauce.

Read More »

Real Simple

June 2010

Cookout Condiments: Maya Kaimal Spicy Ketchup. This divine serrano chili- accented sauce takes a grilled-chicken sandwich to delicious new heights.

Food & Wine

May 2010

Global Grilling, Indian Ketchup: Maya Kaimal flavors this condiment with warm spices like cumin

Ladies Home Journal

March 2010

Curry in a Hurry: One of our five faves…Maya Kaimal Tamarind Curry. Fragrant and mildly spicy with diced onion.

Edible Hudson Valley

Fall 2009

Selling a Taste of Home: Turning a passion for food into a successful business requires quality ingredients, time-tested recipes—and a whole lot more.

Country Living

July 2008

A Family Feast: When cookbook author Maya Kaimal plans a summer barbecue, she’s apt to choose and aromatic lamb dish as her main course…

Read More »

Food Arts

May 2008

Flavor Patrol: If Maya Kaimal is right, Americans will soon be as familiar with fresh Indian chutneys as we are with salsas.

Read More »

Real Simple

March 2008

Cooking Sauces: Real Simple staffers sampled 101 varieties and found eight that taste as if they were made from scratch.

Country Home

February 2008

Tools Cooks Love: Behind every great recipes a beloved kitchen tool…Here six top cooks share their favorite tool.

More

October 2007

A Taste of Indian Summer:
Ginger and coriander, coconut and tamarind are the flavors and aromas that evoke the food of South India. And Maya Kaimal is on a mission to introduce that cuisine to America

Entrepreneur’s

Summer 2007

A hot recipe and national distribution made sales sizzle for this sauce company.

The Globe and Mail

June 2007

Ketchup Catch-Up: In honor of barbecue season, our panel of ketchup connoisseurs tested eight different brands with French fries. Thirty sugary, greasy minutes later, we had a clear winner (not Heinz)…Maya Kaimal Spicy Ketchup

Toronto National Post

November 2006

Three cheers for Maya Kaimal. The winning brand in this test was so far ahead of the others that it seemed to belong to another species.

Good Housekeeping

October 2006

Dream Job: How this incredible cook turned her talent into cash

Health

November 2005

To make our recipe even faster, skip the spices and go straight to Maya Kaimal’s fresh vegetarian simmer sauces. We especially like the Vindaloo and Tikka Masala.

Newsweek

September 2005

Artisanal Food, Our 15 Picks: #2 MAYA KAIMAL: Her rich and spicy South India heritage flavors every drop of Kaimal’s authentic curries

Food & Wine

May 2005

Cookbook author Maya Kaimal has a deft hand with Indian sauces.

Saveur

Jan/Feb 2005

Sauciest Indian Flavors: Maya Kaimal Fresh Simmer Sauces taste as if a good Indian home cook had prepared them. One did.

Veg News

Jan/Feb 2005

One of the hottest new products at October’s Natural Products Expo.

November

2004

Passionately Picky: These fresh, Indian simmer-sauces are a rare find.

Boston

October 2004

Maya Kaimal’s flavor-intense Indian sauces take the pain out of mastering exotic flavors.

Hallmark

Spring 2004

A single taste—sweet, fiery, delicately tart—conjures images of faraway places, lush and exotic.

Organic Style

March 2004

Divine Curry: Maya Kaimal has made authentic Indian food available to everyone.

India Today

January 2004

Second-generation Indians are going beyond the ordinary and redefining the Indian identity… Maya Kaimal just ventured into a flourishing Indian food business.

The New York Times

October 2003

Ms. Kaimal has done all the heavy lifting, so the cook doesn’t have to toast, grind or blend the spices and other sauce ingredients.

Business 2 Community

September 2016

http://www.business2community.com/food-recipes/7-healthy-game-day-snacks-arent-quinoa-01659368#MkB3ZPPBFFkJuSIm.97

Instead of Tortilla Chips, try… Maya Kaimal Naan Sea Salt Chips First introduced to India by Persians more than 700 years ago, Naan has become a staple of Indian cuisine. Maya Kaimal have recreated the classic Indian flatbread in this tender, versatile chip.

Light and flame-baked, Maya Kaimal’s naan chips are made with whole grain flour and topped with a hint of all-natural sea salt. Great on their own, or paired with hummus, cheese, or guacamole.

They call it bliss in a chip – take a bite and see why.